NFL payments partner Visa is the latest sport sponsor to front its activation with virtual reality in the form of a behind-the-scenes series leveraging the NFL Draft. Visa’s 360-degree documentary style films are fronted by four leading draft candidates and offer exclusive footage and insights into their own approach to the game and to… Continue reading Visa Activates NFL Draft Via 4-Candidate VR/360 Docu-Style Short Film Series
Tag: 360 Degree Camera
Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Stella Artois is rolling out a new campaign, ‘Perfect Flight’, leveraging its Wimbledon partnership by blending advertising and experiences that revolve around the All England Club’s very own ‘Rufus the Hawk’. The official beer and cider of The All England Tennis and Croquet Club’s tournament has launched a new TV spot to spearhead a… Continue reading Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk
Red Bull Racing’s 360-Degree Consumer Control F1 Camera
Sponsorship and media pioneers Red Bull is astonishing the marketing and partnership world again with this latest staggering video camera collaboration with Norwegian company Making View. The alliance has fitted custom-developed camera system on top of the energy drink brand’s F1 cars and then hurling it around the track to provide ground-breaking, customer –controlled… Continue reading Red Bull Racing’s 360-Degree Consumer Control F1 Camera
