Tag: Branded Merchandise

Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem

NCAA corporate champion Capital One is back with a multiplatform activation that puts the ‘mad’ into March Madness with a marketing blitz once again fronted by ambassadors Charles Barkley, Samuel L Jackson, Spike Lee, Magic Johnson, Jennifer Garner and Jim Nantz and which this year includes a special guest appearance from Dionne Warwick. The campaign… Continue reading Primary Partner Capital One Goes ‘March Mad’ With Barkley’s Blimp, Magic Johnson’s Mini-Mart & A Dionne Warwick Tournament Anthem

Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt

According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness.   So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt

Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space

Running under the ‘Serve One to Remember’ strapline, Stella Artois is rolling out its 360 integrated, multi-platform Wimbledon activation with a UK focus on its Vantage Point experience.   The campaign launched in the run-up to the tournament and, as well as the flagship experiential space, spans TV, digital and social promotions, influencer collaborations, trade… Continue reading Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space

‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign

The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads.   The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign

Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions

Official Wimbledon water brand Evian’s 2015 tournament campaign ‘Wimbledon Watch’ is built around a daily showcase of the most emotional reactions to the Grand Slam both on- and off-court.   Evian partnered with long-term ambassador Maria Sharapova to be the face of the campaign and Sharapova hosted the first episode of #Wimblewatch on YouTube.    … Continue reading Evian’s #WimbledonWatch Offers Daily Showcase Of Grand Slam Reactions

Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk

Stella Artois is rolling out a new campaign, ‘Perfect Flight’, leveraging its Wimbledon partnership by blending advertising and experiences that revolve around the All England Club’s very own ‘Rufus the Hawk’.   The official beer and cider of The All England Tennis and Croquet Club’s tournament has launched a new TV spot to spearhead a… Continue reading Stella Artois 360 Degree, Virtual Reality Wimbledon Work Led By Rufus The Hawk

Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign

Mexican beer brand Tecate activated its rights as the ‘Presenting’ and ‘Exclusive Beer Sponsor’ of the Mayweather vs Pacquiao Fight with a celebrity-fronted, socially-led, opinion-based initiative called #MyBoldOpinions.   This activation blended expert opinion, celebrity commentary with fan feelings and passions with physical and digital experiences, branded merchandise, a ticket giveaway and an awareness campaign.… Continue reading Sponsor Tecate ‘Bold Opinions’ Fight Of The Decade Campaign