FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’. Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’
Tag: Onsite
Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
The centrepiece of Ram Truck’s Kentucky Derby multi-platform activation will see the race’s automotive partner award the winning trainer a unique, special Kentucky Derby edition Ram 2500 truck: the exterior of the one-of-a-kind black truck carries blue Kentucky Derby 143rd logos on the rear panels and a hand-painted Kentucky Derby rose badge on the front… Continue reading Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
In what it has described as its most ambitious sponsorship push in 30 years, Visa has fired the starting pistol on its multi-phase 2016 Olympic activation with a dual launch of its tech-savvy, wearable payment ring for athletes and a global campaign called ‘Carpool’. The IOC payments partner’s activation programme – which spans more… Continue reading Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
