To leverage spiking interest in the sport around the 2019 Rugby World Cup, bookie TAB launched a campaign called ‘Try Time’ which sought to change betting behaviour: a promotion which gave punters permission to back every team and not just their beloved All Blacks. The Totalisator Agency Board (TAB), which was established back in… Continue reading TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour
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Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans to invite their friends over to watch Russia 2018 matches via a personalised invite from Cahill himself. The television promotion, developed in harness with agency Leo… Continue reading Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Mastercard, the official payment partner of the Australian Open, launched its multi-platform ‘Making A Grand Slam A Happy Slam’ tournament campaign on 15 January. The work continues last year’s approach to Australian Open activation which also focused on the idea that this tournament is the happiest slam: a insight based on research suggesting that… Continue reading Mastercard’s Integrated Australian Open ‘Happy Slam’ Work Spans TV & OOH, AO Chatbot & ‘Served’ App
Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme. As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
