The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
Tag: Kentucky Derby
Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Woodford Reserve, the presenting partner and official bourbon of the Kentucky Derby, has launched the pre-release campaign of its limited edition 2020 race product called ‘Spectacle For The Senses’. Working with agency Energy BBDO, the activation is led by a hero spot positioning Woodford as a multi sensory drinking experience alongside sponsorship of the Kentucky… Continue reading Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’
MassMutual thought small when it came to activating its rights at the 2019 Kentucky Derby – really small. MassMutual’s Churchill Downs on-site Derby weekend takeover saw its build a series of 20 miniature outdoor displays in an activation titled ‘Small Acts’. The miniatures were placed around key areas at Churchill Downs: including the… Continue reading Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’
Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
The centrepiece of Ram Truck’s Kentucky Derby multi-platform activation will see the race’s automotive partner award the winning trainer a unique, special Kentucky Derby edition Ram 2500 truck: the exterior of the one-of-a-kind black truck carries blue Kentucky Derby 143rd logos on the rear panels and a hand-painted Kentucky Derby rose badge on the front… Continue reading Bespoke Winner’s Truck, TVCs & Track Experiences Head Ram’s Integrated Kentucky Derby Activity
Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Ram Trucks’ multi-tier Kentucky Derby and Churchill Downs sponsorship spanned on-site signage and video boards, TV spots, social and digital content, as well as Facebook Live film and TV commercials all carrying ‘Dominate The Field’ messaging to focus fans of the dedication, stamina and years of hard work needed to make it to the Kentucky… Continue reading Ram Trucks’ Multi-Tiered ‘Dominate The Field’ Derby #PrepForGlory Activation
Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon
In the USA, Kentucky means horse racing and bourbon – that’s the message behind a new racing campaign from Woodford Reserve. Woodford Reserve, the official bourbon of the Kentucky Derby, is leveraging its status at this year’s famous 141st ‘Run for the Roses’ race by rolling out limited edition 2015 Kentucky Derby commemorative bottles.… Continue reading Woodford Reserve Derby Spot Says Kentucky Means Racing & Bourbon
