The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’
Tag: Brown-Forman
Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
Woodford Reserve, the presenting partner and official bourbon of the Kentucky Derby, has launched the pre-release campaign of its limited edition 2020 race product called ‘Spectacle For The Senses’. Working with agency Energy BBDO, the activation is led by a hero spot positioning Woodford as a multi sensory drinking experience alongside sponsorship of the Kentucky… Continue reading Woodford Reserve’s 2nd 2020 Kentucky Derby Activation Themed Around ‘Spectacle For The Senses’
NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
To leverage heightened interest around the NBA Playoffs, mid May sees new NBA sponsor Jack Daniels lobby the league for a new franchise in its home town of Lynchburg, Tennessee. The campaign, by agency Arnold Worldwide, is the first activation in the new partnership between the NBA and the Brown-Forman owned brand: one which… Continue reading NBA Partner Jack Daniel’s Asks League For A New Franchise In Its Home Town Of Lynchburg
