Tag: At Track

Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience

Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’   The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience

Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee

For its first year as the official coffee partner of the 2023 Formula 1 Rolex Australian Grand Prix, Lavazza ran a multi-pronged marketing programme spanning parties, influencers, a branded trackside space, at event logos and, of course, plenty of coffee   To start the three-day race weekend activation programme Lavazza hosted a suite of VIP… Continue reading Lavazza Aussie F1 GP Tie-Up Spans ‘Glamour On the Grid’, ‘The Atrium’ Trackside Logos, Influencers & Coffee

Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative

Formula One (F1) sponsor Heineken launched its previously teased Player 0.0 gaming initiative around the Rolex Australian Grand Prix with a nationwide, multi-site Sim Racing tournament that seeks to engage and entertain Aussie F1 fans and promote the brewer’s no-alcohol beer.   The project was developed in a partnership with F1 Red Bull Racing driver… Continue reading Heineken Leverages F1 Australian GP To Launch No Alcohol ‘Player 0.0’ Gaming Initiative

Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

The 2022 Kentucky Derby at Louisville’s Churchill Downs is a celebration of great racing and of the bourbon-based mint julep drink – particularly Brown-Forman’s Old Forester bourbon whose ready-to-drink mint julep is the ‘Official Drink Of The Kentucky Derby’. So you’d think that on the first Saturday in May means the brand would encourage fans… Continue reading Official Kentucky Derby Drink Old Forester Hosts Alternative ‘Kentucky Turtle Derby’

NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season

In late February, ahead of this week’s opening round of the 2022 season in St Petersburg, the NTT IndyCar Series launched the latest iteration of its ‘Defy Everything’ brand campaign.   Led by a hero spot which acts as a bold rallying cry for the series, the teams and drivers as they set out to… Continue reading NTT IndyCar Series Launches Latest ‘Defy Every’ Campaign Ahead Of New Season

Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles

On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – principally glass beer bottles.   To celebrate the first Dutch Grand Prix since 1985 (held on 5 September), Heineken collaborated with Dutch designer Piet Boon to… Continue reading Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles

Stockcar Rights-Holder Leverages Daytona 500 To Launch New ‘I Am NASCAR’ Brand Platform

NASCAR roared off its 2020 season start line with a new brand platform – “I Am NASCAR” – which aims to reclaim its sense of purpose and draw new fans to the sport by celebrating the things which have made it popular for the last 72 years.   This bold statement of a brand platform… Continue reading Stockcar Rights-Holder Leverages Daytona 500 To Launch New ‘I Am NASCAR’ Brand Platform

Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’

MassMutual thought small when it came to activating its rights at the 2019 Kentucky Derby – really small.   MassMutual’s Churchill Downs on-site Derby weekend takeover saw its build a series of 20 miniature outdoor displays in an activation titled ‘Small Acts’.   The miniatures were placed around key areas at Churchill Downs: including the… Continue reading Mass Mutual Brings The World’s Smallest Ad Campaign To The Kentucky Derby Via ‘Small Acts’

Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work

The second week of June saw official Formula One sponsor Heineken launch a fresh phase of its ongoing ‘When You Drink, Never Drive’ initiative with new creative fronted by former F1 champion Nico Rosberg.   The FIA F1 Drivers’ World Champion fronts the campaign, which launched on 8 June, and stars in the hero spot… Continue reading Nico Rosberg Fronts Heineken’s New Wave Of When You Drink, Never Drive’ F1 Work