A sustainability partnership between repurposing sportswear design outfit (re)boot and Major League Soccer (MLS) franchise Inter Miami and agency AKQA Bloom turned the club’s discarded official team kits and used training gear into a new collection of jersey’s and apparel for Inter Miami’s Academy – thus introducing the league’s first circular, no waste apparel model.… Continue reading Inter Miami, (re)boot & AKQA Bloom Tackle Sport’s Waste Crisis With Recycled Academy Collection
Tag: Recycle
Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Major League Soccer (MLS) and kit partner adidas teamed up to mark Earth Day 2023 through a ‘One Planet’ strip based initiative which saw all teams in the league wear shirts made from recycled plastic for the Earth Day weekend round of matches on 22 and 23 April. Adidas, which has an MLS partnership… Continue reading MLS & Kit Partner Adidas Mark Earth Day With ‘One Planet’ Team Kits Made From Recycled Plastic
Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles
On 2 September official sponsor Heineken unveiled its branded-created trophies for the Formula 1 Dutch Grand Prix 2021 and W Series which are made entirely from recycled materials – principally glass beer bottles. To celebrate the first Dutch Grand Prix since 1985 (held on 5 September), Heineken collaborated with Dutch designer Piet Boon to… Continue reading Heineken’s Brand-Created Dutch Grand Prix F1 Trophy Made From Recycled Bottles
Adidas Launches ‘Infinite Play’ Campaign To promote Its Programme To Combat Fashion Waste
To promote adidas’ recently launched UK ‘Infinite Play’ brand recycling programme it has rolled out a campaign The programme itself offers gift cards and loyalty points for the free return of unwanted Adidas gear which sees the brand rework the unwanted products which have been returned into new materials. The mechanic is simple: to… Continue reading Adidas Launches ‘Infinite Play’ Campaign To promote Its Programme To Combat Fashion Waste
Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
Australian Open partner Medibank’s 2016 tournament campaign – Second Serve – is a social media based, cause led initiative encouraging people to ‘re-gift’ their old tennis rackets to children who need them. This social up-cycling cause aims to enable tennis fans to pass on their love for the game to a new generation. … Continue reading Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
