Natural skills, family support and physical hard work aren’t the only reasons why Steph Curry is arguably the NBA’s biggest current star. According to a new marketing campaign from US health giant Kaiser Permanente, his his ability to train his mind (as well as his body) is just as important. A new spot,… Continue reading Kaiser Permanente Leverages NBA Play-Offs Via Steph Curry Mental Resilience Campaign
Tag: Health Insurance
BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
UK private healthcare provider/insurer BUPA’s new partnership campaign in tandem with the indie rock band The Futureheads revolves around a hybrid online quiz and music video that reflects each player’s own health The thinking behind this healthcare brand/rock band tie-up is that most people actually have a general, basic understanding about whether they are… Continue reading BUPA & Futureheads Partner On An Interactive, Health-Led Brand/Band Music Video
Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
Australian Open partner Medibank’s 2016 tournament campaign – Second Serve – is a social media based, cause led initiative encouraging people to ‘re-gift’ their old tennis rackets to children who need them. This social up-cycling cause aims to enable tennis fans to pass on their love for the game to a new generation. … Continue reading Medibank ‘Second Serve’ Racket Regift Activates Australian Open (& Youth)
