Energy drink and lifestyle brand Red Bull linked up with its sister outfit Oracle Red Bull Racing for a multi-tiered, inventive hospitality activation at the 2023 British Grand Prix titled ‘Red Bull Pole Position’ The Austrian based drinks brand teamed up with full-service event company Creation to design and deliver an inventive hospitality activation… Continue reading Red Bull Leverages F1 Team & British Grand Prix Via ‘Red Bull Pole Position’ On-Site Experience
Tag: Trackside
Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
The Italian Grand Prix saw Heineken launch its new Formula 1 activation campaign with a global ‘When you drive, never drink’ commercial fronted by three-time F1 champion Sir Jackie Stewart The 90-second spot, which launches to coincide with the brand’s first Formula 1 Grand Prix official race title sponsorship, opens the beer brand’s race-related… Continue reading Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive