The Italian Grand Prix saw Heineken launch its new Formula 1 activation campaign with a global ‘When you drive, never drink’ commercial fronted by three-time F1 champion Sir Jackie Stewart The 90-second spot, which launches to coincide with the brand’s first Formula 1 Grand Prix official race title sponsorship, opens the beer brand’s race-related… Continue reading Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
Tag: Fan experiences
Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
Verizon, the presenting sponsor of NFL Network’s three-day Draft coverage, streamed the league’s live coverage to its mobile users and, while this rights package gave it on-air signage throughout the coverage, the most compelling strand of its activation (and the one with most synergy to its services) was its streaming service promo ‘#TheCall’. This… Continue reading Verizon’s Live #TheCall Sees NFL Draft Dreams Come True
