The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy. The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
Tag: Monster Energy
Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
The start of 2022 saw Monster Energy brand Reign Total Body Fuel launch a campaign called ‘Ready To Reign’ which revolves around a trilogy of athlete ambassador fronted short films each focused on an emotional, inspirational and authentic story of overcoming barriers – either personal or professional – to achieve their goals. The first… Continue reading Reign Total Body Fuel & World’s Strongest Man Kick-Off ‘Ready To Reign’ Short Film Trilogy
Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
The start of December saw Monster Energy release a short film titled ‘Nerve’ which tells the true story of athlete ambassador and US freeskier and X Games star Colby Stevenson’s battle to overcome a traumatic brain injury after a near-career ending car crash in 2016 to win two 2020/21 FIS Freeski Crystal Globes. Stevenson,… Continue reading Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
Monster Energy’s ‘Finding Monsters’ Social Short Film Highlights Unshakable Pull Of Soul-Defining Dreams
Monster Energy launched an athlete endorser led short film in April called ‘Finding Monsters’ which sets out to ‘capture the unshakable pull of soul-defining dreams’ and to demonstrate that no obstacle is insurmountable once a big dream takes hold. Monster Energy, an active extreme sports sponsor, created a film which features the dreams and… Continue reading Monster Energy’s ‘Finding Monsters’ Social Short Film Highlights Unshakable Pull Of Soul-Defining Dreams
Monster Energy Launches Its First Major NASCAR Ad Campaign Around The $1m All-Star Race
Marking its first significant marketing campaign since it signed on as the title sponsor for NASCAR’s top series in 2017, Monster Energy has launched a multi-platform marketing initiative around the series’ All-Star Race that focuses on race’s winner-takes-all prize money. Timed to both coincide with the brand’s 10 April announcement of the extension of… Continue reading Monster Energy Launches Its First Major NASCAR Ad Campaign Around The $1m All-Star Race
Monster Starts NASCAR Sponsorship At Daytona Via Logo Signage, Models, Cars, Contest & Content
Monster eased into its new NASCAR sponsorship at the Daytona International Speedway for the NASCAR Cup series season opening Dayton 500 race with activation focused around its the oversized green ‘M’’ claw logo across NASCAR official platforms, spaces and channels. From the overall series title and on driver race wear branding No greater… Continue reading Monster Starts NASCAR Sponsorship At Daytona Via Logo Signage, Models, Cars, Contest & Content
