The trend for major event linked, celebrity-hosted, brand-backed experiences continues with NFL legend turned professional pitchman Rob Gronkowski hosting the ‘Gronk Beach’ party on Super Bowl 2023 weekend backed by a team of brands led by Monster Energy. The twice-retired, four-time Super Bowl champion Gronkowski – nicknamed The Gronk – will host the personally curated… Continue reading Monster Energy Leads Brands Backing ‘Gronk Beach’ At Super Bowl LVII
Tag: Arizona
USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
September, October and November saw the USA Today Network launch its USA Today Sports+ premium subscription product and promote it through an integrated, regionally-targeted campaign called ‘Fan Harder’. Reaffirming the Gannett Co owned media giant’s sports subscription strategy which integrates Tipico Gaming Odds and which enables subscribers to curate and customize their local sports… Continue reading USA Today Sports+ App Launched Via Regional Multi-Channel ‘Fan Harder’ Campaign
Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry
31 March saw the social media roll out of a video showing support and gratitude for all those keeping the state and the country running during the coronavirus outbreak created by all the major professional sports teams in Arizona: including the Cardinals (NFL), Coyotes (NHL), Diamondbacks (MLB), Phoenix Mercury (WNBA) and the Phoenix Suns (NBA).… Continue reading Arizona’s Major Teams Collaborate On #AllAZ ‘All Of Us. All Together’ Emotional Rallying Cry
Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
For Super Bowl XLIX, Anheuser-Busch InBev, traditionally the Big Game’s biggest TV commercial spender, is focusing on its flagship Budweiser and Bud Light brands through multi-channel activation engaging Millennials that is spearheaded by three in-game TV commercials. Anheuser-Busch InBev, the biggest add spender at last year’s Super Bowl at $152.5m (according to figures from… Continue reading Bud (Puppy) & Bud Light (Pacman) Super Bowl XLIX Millennials Strategy
Doritos Relaunches Dream Job & $1m Super Bowl Crash
Let The Ad-Making Awesomeness Begin! (Again). As the 2014-15 NFL season gets underway, at least one marketer, Doritos is already thinking about the end of the season: Super Bowl XLIX. For the ninth year in a row the Doritos brand, from the Frito-Lay division of PepsiCo, iss activating its NFL rights through its Crash the Super… Continue reading Doritos Relaunches Dream Job & $1m Super Bowl Crash
