IOC and Team USA sponsor Toyota teamed up with Palisades Tahoe ski resort and Olympian Jonny Moseley for a pair of ‘official vehicle’ commercials called ‘Adventure’ and ‘Mountain Is Family’ showcasing the auto outfits’ latest fleet of Toyota Racing Development (TRD) trucks and SUVs. The campaign, which was developed in harness with agency H&L,… Continue reading Olympian Jonny Moseley Tackles Legendary Mount Palisades Tahoe For Resort & Toyota
Tag: Skiing
Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Independent skiwear outfit Black Crows launched an integrated brand campaign in October titled ‘Pursuit Of Pleasure’ based featuring epic backdrops of snowy mountain tops and a stunning image montage that capture nature in all of its glory. Conceived and created by Paris based agency Yorgo&Co and helmed by Director Luc Reso Janin, the creative… Continue reading Hypnotic, Cinematic ‘Pursuit Of Pleasure’ Campaign By Ski Brand Black Crows Embraces Nature & Adventure
Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
The start of December saw Monster Energy release a short film titled ‘Nerve’ which tells the true story of athlete ambassador and US freeskier and X Games star Colby Stevenson’s battle to overcome a traumatic brain injury after a near-career ending car crash in 2016 to win two 2020/21 FIS Freeski Crystal Globes. Stevenson,… Continue reading Monster Energy Short Film ‘Nerve’ Tells Tale Of US Freeski Team Rider Colby Stevenson’s Comeback
Monster Energy’s ‘Finding Monsters’ Social Short Film Highlights Unshakable Pull Of Soul-Defining Dreams
Monster Energy launched an athlete endorser led short film in April called ‘Finding Monsters’ which sets out to ‘capture the unshakable pull of soul-defining dreams’ and to demonstrate that no obstacle is insurmountable once a big dream takes hold. Monster Energy, an active extreme sports sponsor, created a film which features the dreams and… Continue reading Monster Energy’s ‘Finding Monsters’ Social Short Film Highlights Unshakable Pull Of Soul-Defining Dreams
Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local campaigns fronted by Australian snowboarder Belle Brockhoff and New Zealand freeskier Beau-James Wells. The global tyre giant, a Worldwide International Olympic Committee partner, is also… Continue reading Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
Mid January saw Beats by Dr release the latest instalment of its ongoing, global ‘Above the Noise’ initiative with a set of spots starring some of the world’s stand-out winter athletes. Leverages February’s Winter Olympic Games in Korea, the Beats creative is fronted by snow sports stars such as iconic US snowboarder Shaun White,… Continue reading Winter Olympic Ambassador (Ambush) Ads Continue Beats By Dre ‘Above the Noise’ Campaign
