Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Tag: Worldwide Partner
IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
Procter and Gamble (P&G) began seriously gearing up for the postponed Tokyo 2020 Games at the start of May when the IOC partner and parent company of brands like Tide and Always launched a pair of spots which both include a call-to-action to ‘lead with love’ via acts of good. Indeed, the new Olympic… Continue reading P&G Champions Olympian Acts Of Good In Tokyo Launch Work Linked To ‘Lead With Love’ Platform
IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
To pay tribute to the Winter Olympic debut of Julian Yee, Malaysia’s first figure skater Olympian, IOC Worldwide partner Samsung has launched an animated short feature called ‘Julian and His Magical Skates’that was created on a Samsung Galaxy Note8. The brand film was drawn with Samsung’s signature S Pen, the campaign was created in… Continue reading IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local campaigns fronted by Australian snowboarder Belle Brockhoff and New Zealand freeskier Beau-James Wells. The global tyre giant, a Worldwide International Olympic Committee partner, is also… Continue reading Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio
Toyota does become the new IOC worldwide Olympic auto sponsor until next year, but early August still saw Toyota USA launch a new campaign leveraging Olympic excitement Led by a flagship TV commercial that opens with a medal ceremony that sees three athletes on a podium in scenes similar to that of an Olympic… Continue reading Future IOC Partner Toyota’s USA ‘Stand Together #LetsJoinHands’ Ambushes Rio
Emotional Syrian Swimmer Spot Activates Visa’s Rio Refugee Team Sponsorship
As Rio 2016 get underway, Visa activates its sponsorship of the Refugee Olympic Team with an emotional powerful spot telling the story of Syrian simmer Yusra Mardini. The powerful video, called ‘The Swim’, is an inspirational story of courage and one that changed the lives of 17 fellow refugees. The objective of… Continue reading Emotional Syrian Swimmer Spot Activates Visa’s Rio Refugee Team Sponsorship
1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot. The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
In what it has described as its most ambitious sponsorship push in 30 years, Visa has fired the starting pistol on its multi-phase 2016 Olympic activation with a dual launch of its tech-savvy, wearable payment ring for athletes and a global campaign called ‘Carpool’. The IOC payments partner’s activation programme – which spans more… Continue reading Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
Part of RWC worldwide partner MasterCard’s ongoing tournament activity comes an activation strand with a French flavour that sees a Priceless Surprise led by Les Blues legend and brand ambassador Sébastian Chabal. Running under the brand’s ‘Turning The World Oval – 44 Days Of Crazy’ RWC concept and slotting in to its ongoing, global… Continue reading Chabal Leads Two Rail-Led MasterCard (HS1) France & England RWC Activations
RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
Rugby World Cup worldwide partner Emirates has launched a new TVC – ‘Bringing Rugby Home’ – to boost its tournament activation that sees the airline link up with the tournament’s official ball supplier Gilbert. The spot sees the tournament’s official airline partner fly the most famous ball in rugby from New Zealand home to… Continue reading RWC Partner Emirates & Supplier Gilbert Link For ‘Bringing Rugby Home’ TVC
MasterCard’s Expansive #DaysOfCrazy RWC Work Aims To Turn The World Oval
Rugby World Cup Worldwide Partner and Official Payment System/Card MasterCard’s expansive, multi-strand activation programme spans global advertising and regional promotions, ticket purchasing platforms, ticket giveaways and related promotions, a participatory ‘man of the match’ platform, a ‘turn the world oval’ digital drive, athlete ambassador led surprises and stunts, grassroots support, events and experiences. This… Continue reading MasterCard’s Expansive #DaysOfCrazy RWC Work Aims To Turn The World Oval
