June saw Visa roll out a statistics-led integrated campaign called ‘Behind Every Number’ running primarily across Australia and New Zealand celebrating its 20-year support of women in sports and fifth consecutive sponsorship of FIFA’s 2023 Women’s World Cup. Developed in harness with creative agency Saatchi & Saatchi and Starcom, the global digital payments partner’s… Continue reading FIFA Partner Visa ‘Behind Every Number’ Campaign Celebrates FIFA Women’s World Cup
Tag: Team Visa
Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
On 31 March, IOC partner Visa, began rolling out a series of ‘Do Your Part Like An Olympian’ videos fronted by members of its 90-strong team of Olympic and Paralympic ambassador athletes promoting messages of safety and sanitation during the Covid-19 pandemic. The new work, which repositions Visa’s planned Olympics campaign (which had already… Continue reading Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
In what it has described as its most ambitious sponsorship push in 30 years, Visa has fired the starting pistol on its multi-phase 2016 Olympic activation with a dual launch of its tech-savvy, wearable payment ring for athletes and a global campaign called ‘Carpool’. The IOC payments partner’s activation programme – which spans more… Continue reading Visa’s Rio Work Celebrates ‘Innovation Spirit’ Via Hi-Tech Payment Ring & Carpool Ads
