Manchester City FC partner OKX worked with Yahoo to roll out a metaverse campaign on the Ready Player Me platform revolving around interactive avatars and featuring leading players to inspire fans to ‘Play For the City’. The Web3 tech and crypto exchange company and official club training kit partner’s augmented reality (AI) experience, hubbed… Continue reading OKX Launches Interactive Man City FC Metaverse Campaign To Inspire Fans To ‘Play For The City’
Tag: Edelman
BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning. The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Timed to coincide with Women’s History Month and International Women’s Day (8 March), US track super star Allyson Felix fronted a new marketing initiative from PepsiCo’s ‘Pure Leaf’ teas which aims to assure women around the world that it’s alright to refuse employer demands that threaten their physical or mental well-being. The campaign was… Continue reading Allyson Felix Teams Up With Pepsi’ ‘Pure Leaf’ To Support Women Financially With ‘The Power of No’ Project
Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Unilever deodorant brand Sure’s latest UK ‘Watch Me Move’ campaign leverages spiking interest around the Tokyo 2020 Paralympics and champions the ‘movement’ of people with disabilities. The campaign emerged from the findings of a brand commissioned 2021 consumer study (by Edelman and Data Intelligence) which found that half of UK adults do not feel… Continue reading Unilever’s Sure’s ‘Watch Me Move’ Campaign Champions ‘Movement’ In A More Inclusive Way
Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Samsung Australia and telecoms/entertainment giant Optus teamed up to support athletes at Tokyo 2020 through a ‘Performance Enhancing Music’ project based around creating uniquely personalised audio tracks scientifically designed to create the desired mental and physical response to help athletes to perform at their best. The scientifically developed music project, developed through agency CHE/Proximity… Continue reading Samsung/Optus Back Tokyo Ambassadors Via Personal Performance Enhancing Music
Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
US Women’s National Team player Megan Rapinoe fronts a comic new marketing campaign for Unilever’s Schmidt’s Natural which offers a funny twist on stereotypical deodorant brand advertising. The marketing push, running under the brand’s #MadeForEveryone platform, urges viewers to ‘Switch to Schmidt’s and smell like a champ’ and to ‘join soccer megastar Megan Rapinoe and… Continue reading Megan Rapinoe Fronts Comic Schmidt’s Natural Campaign Which Urges Consumers To Crush FOBO (Fear Of Body Odour)
Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Special Olympics New York celebrated 50 Years since it was originally founded with the launch of a new ‘Your Brand Here’ campaign featuring young athletes from throughout the state. The campaign sets out to challenge brands on why they are so keen to support elite athletes and those playing the most popular sports, but… Continue reading Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
British Grand Prix Drive-In For NHS Workers – Heineken & F1
For the behind-closed-doors 2020 British Grand Prix, F1 global beer partner Heineken promoted its 0.0% no alcohol brand via an immersive, in-person activation for local NHS workers on the Covid-19 front line built around a drive-in, giant screen race viewing and hot lap experience. Territory: UK Agency: Edelman Objectives Heineken… Continue reading British Grand Prix Drive-In For NHS Workers – Heineken & F1
Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
Released to mark World Conservation Day, ‘The End of Football’ is a short film by water tech company Xylem which leverages its Manchester City partnership to educate football fans about the serious and growing water challenges facing our planet. Territory: UK Agency: Brave Objective: The brief to creative agency Brave… Continue reading Man City Sponsor Xylem Fights Against Water Via Epic & Poignant ‘The End of Football’ Film
Asics Hosts First Ever Virtual-Reality Shoe Launch Via Oculus Quest & 360-Degree Video
When a global pandemic hits, how does a sportswear brand keep things running, keep communicating and launch new products when no one can physically attend? Asics and its partners Solarflare Studio and Edelman faced this dilemma when Covid-19 swept the globe, countries went into social distancing and lockdowns and yet Asics had planned to… Continue reading Asics Hosts First Ever Virtual-Reality Shoe Launch Via Oculus Quest & 360-Degree Video
Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
An Asics experiential campaign to promote its new Glideride shoe technology challenged runners to take part in a novel kind of a race – a race without a finish line. The underlying questions behind the initiative was to explore what might happen and what might be achieved when the mental and physical constraints of… Continue reading Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
Samsung Electronics Australia kicked-off a campaign built on its endorser partnership with Socceroos star Tim Cahill called ‘ TIMVITE’: an interactive digital initiative campaign that encourages Australian football fans to invite their friends over to watch Russia 2018 matches via a personalised invite from Cahill himself. The television promotion, developed in harness with agency Leo… Continue reading Samsung Chatbot Offers Aussie Football Fans To ‘TIMVITE’ Friends Over To Watch Big World Cup Games
