Toyota leveraged its IOC global partnership around the 2018 Winter Olympics with a blend of international and local market work filtered through its ‘Start Your Impossible’ initiative (which first launched in October 2017 – see case study) to bring to life its new ‘Mobility For All’ positioning. The Japanese headquartered automotive giant is using… Continue reading Toyota Leverages IOC Tie-Up For Winter Games Via Global ‘Start Your Impossible’ Mobility Repositioning
Tag: Winter Olympics 2018
Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
With the objective of changing brand perceptions, Hyundai’s Winter Olympic pavilion aims to turn heads and change my minds by creating the darkest space to light a path towards a brighter future. Sitting at the heart of the host city’s Olympic Plaza, the Korean car giant’s Olympic experience is dark…very dark. The jet… Continue reading Hyundai Pavillion Shows Dark Side Of The Winter Olympics & The (Hydrogen) Future Of Mobility
New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
The new ‘Earn The Fern’ brand platform is a multi-platform initiative supporting New Zealand’s Winter Olympians competing at PyeongChang 2018. The campaign revolves around exploring what athletes have to do to reach the elite level and earn the privilege of wearing the country’s iconic fern symbol. The initiative saw the New Zealand Olympic… Continue reading New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
To pay tribute to the Winter Olympic debut of Julian Yee, Malaysia’s first figure skater Olympian, IOC Worldwide partner Samsung has launched an animated short feature called ‘Julian and His Magical Skates’that was created on a Samsung Galaxy Note8. The brand film was drawn with Samsung’s signature S Pen, the campaign was created in… Continue reading IOC Partner Samsung’s ‘Julian & His Magic Skates’ Malaysian Skater Film Created On Galaxy Note8
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie the Eagle Edwards. The objective behind bringing British snow and ice athlete icons to the fore is to ‘show how the spirit of the Winter… Continue reading Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Wearbale tech will be en vogue at the Winter Olympic Opening Ceremony in PyeongChang when the US Olympic team walk into the 9 February Opening Ceremony wearing Ralph Lauren outfits that blend high-tech with heartland and heritage. The United States Olympic Committee’s official apparel partner has developed parka coasts that have mobile phone powered… Continue reading Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Long term Olympic partner Visa’s Winter Olympic activation is spearheaded by a flagship commercial called ‘New Finish Lines’. This 60-second brand film, developed in tandem with agency BBDO, features many of the brand’s Olympian endorsers and these athlete ambassadors are playing a key role in amplifying the creative by sharing various cuts and edits… Continue reading Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
UK Olympic Broadcaster The BBC Launch Animated ‘The Fearless Are Here’ Winter Olympics Ident
The BBC’s new Winter Olympics ident brings to life the fearlessness athletes must possess to succeed on the snow and ice. The spearhead spot, called ‘The Fearless Are Here’, saw lead creative agency Y&R London team up with animators Smith & Foulkes at Nexus Studios to create a bold, dark cartoon that conjures up… Continue reading UK Olympic Broadcaster The BBC Launch Animated ‘The Fearless Are Here’ Winter Olympics Ident
Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
The second week of January, ahead of the start of PyeongChang 2018 on 9 February, saw Bridgestone leverage its trio of global and market-specific Olympic sponsorships with linked local campaigns fronted by Australian snowboarder Belle Brockhoff and New Zealand freeskier Beau-James Wells. The global tyre giant, a Worldwide International Olympic Committee partner, is also… Continue reading Bridgestone Activates IOC & Aus/NZ Team Tie-Ups Via PyeongChang ‘Chase Your Dream’ Snowboard/Ski Ads
Eurosport (Discovery) Rolls Out Winter Olympics Warm Up Social Animations Ahead of PyeongChang 2018
Broadcaster Eurosport, owned by Discovery, has rolled out a set of comic creative animations across its social media channels to engage younger audiences ahead of the Winter Olympic Games. The film series, which aims to ‘bring together winter sports fanatics and those less instinctively excited about the Games’, features the voices of British comedians Morganna… Continue reading Eurosport (Discovery) Rolls Out Winter Olympics Warm Up Social Animations Ahead of PyeongChang 2018
Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Frito Lay chip brand Cheetos partnered with the USA Curling team to encourage Americans to #DoTheCurl. The campaign, which both pushes the release of a new, limited-edition Cheetos Winter White Cheddar Curls and aims to raise awareness about the winter sport ahead of the PyeongChang 2018 Games. The objective behind the #DoTheCurl campaign… Continue reading Cheetos Mixes Moves, Music & Football In #DoTheCurl Music Video Partnership With The USA Curling Team
Nabisco Launches ‘Can’t Miss Moments’ Team USA Winter Olympic Activation Via Ritz ‘Ice Skating Dad’ Spot
Ritz Crackers has joined its parent company Nabisco/ Mondelēz’s “Can’t Miss Moments” campaign activating its sponsorship of the United States Olympic Committee ahead of February’s Winter Olympic Games. Launched in January, the Team USA snack sponsor’s Ritz work is led by a TV commercial that sees a dad attempt a comic (cringe worthy) Olympic… Continue reading Nabisco Launches ‘Can’t Miss Moments’ Team USA Winter Olympic Activation Via Ritz ‘Ice Skating Dad’ Spot
