England and Manchester United footballer Marcus Rashford MBE teamed up with supermarket Aldi for its 2021 Christmas campaign which includes a strand supporting the forward’s campaign to support food assistance for kids in need with 1.8 million meals being donated to UK families in need over the festive period. Rashford provides the voice and… Continue reading Marcus ‘Radishford’ Rashford Joins Kevin The Carrot In Aldi’s Scrooge Based Christmas Campaign
Tag: Aldi
Aldi & Rashford’s ‘Hunger Monster’ Campaign Pledges 10m Meals To UK Families
A new UK campaign from Aldi, saw the German-owned supermarket team up wigth Marcus Rashford for its ‘Hungry Monster’ initiative which pledged 10 million meals to families facing hunger. According to Aldi research, a shameful one-in-five kids in the UK live in food poverty. Marking a dramatic increase in child food poverty during the… Continue reading Aldi & Rashford’s ‘Hunger Monster’ Campaign Pledges 10m Meals To UK Families
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie the Eagle Edwards. The objective behind bringing British snow and ice athlete icons to the fore is to ‘show how the spirit of the Winter… Continue reading Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Aldi Australia Christmas Campaign Ambushes Ashes With Brilliant Backyard Cricket Batting Ad
In Australia Aldi’s Christmas campaign leverages seasonal Ashes series excitement with a bold supermarket category commercial that mimics a cricket promotion. Aldi’s ad is the story of one man’s obsession with winning backyard cricket: Doug’s stubborn, superb innings spans a staggering 40 years and attracts huge crowds who spectate and share a Christmas feast… Continue reading Aldi Australia Christmas Campaign Ambushes Ashes With Brilliant Backyard Cricket Batting Ad
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Ahead of the Autumn internationals, Aldi launch its ‘Play Rugby’ partnership with the Irish Rugby Football Union via an integrated campaign, fronted by former skipper Paul O’Connell, that aims to drive awareness and encourage participation in a brand-backed initiative to get school children more active. With the aim to encourage Irish primary school kids… Continue reading O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
One of many Olympic Games commercial partners activating around the one year to go until the start of Rio 2016, discount grocer Aldi ramps up its Team GB sponsorship with a countdown campaign and a new web TV channel showing just what British Olympians eat. As the German-based supermarket aims to strengthen its British… Continue reading Aldi Marks Olympic ‘One Year Countdown’ With Team GB #ChamioningTheGreat
