Rip Curl continues to evolve the surfing landscape with the Spring 2023 launch of the world’s first virtual surfing competition – ‘The Rip Curl Virtual Pro, presented by Tourism Fiji’. The digital event was based around surfing data from ‘Rip Curl Search GPS Smartwatch’ users whose performance were automatically entered into the contest whenever… Continue reading Rip Curl Virtual Pro By Tourism Fiji: The World’s First Virtual Surf Competition
Tag: Wearable Tech
Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest
The first week of October saw GPS performance data company STATSports leverage its new partnership with Arsenal FC through a digital/social hybrid campaign/competition built around the all-new ‘STATSports Arsenal FC Edition’. With content rolling out across STATSport’s online channels, the copy challenges Arsenal fans to compare and compete with their heroes by tracking their… Continue reading Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest
Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
A brand film bursting with energy from training app Zwift takes in the form of a mini documentary about the Los Angeles-based professional cycling team L39ION which captures the powerful personalities of the team, its sense of camaraderie and its connectedness via Zwift during a season disrupted by Covid-19. L39ION, described by some as… Continue reading Zwift Promotes Training App & Cycling Diversity Via LA ‘L39ION’ Team ‘This Is How We Do It’ Brand Film
Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Wearbale tech will be en vogue at the Winter Olympic Opening Ceremony in PyeongChang when the US Olympic team walk into the 9 February Opening Ceremony wearing Ralph Lauren outfits that blend high-tech with heartland and heritage. The United States Olympic Committee’s official apparel partner has developed parka coasts that have mobile phone powered… Continue reading Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Long term Olympic partner Visa’s Winter Olympic activation is spearheaded by a flagship commercial called ‘New Finish Lines’. This 60-second brand film, developed in tandem with agency BBDO, features many of the brand’s Olympian endorsers and these athlete ambassadors are playing a key role in amplifying the creative by sharing various cuts and edits… Continue reading Team Visa Endorsers Socially Amplify IOC Payments Partner’s ‘New Finish Lines’ Winter Olympic Work
Samsung Unveils Netherlands Skating Team Wearable Tech ‘SmartSuit’ For Winter Olympics
A month before the start of the PyeongChang 2018, Samsung Benelux has unveiled a high-tech ‘SmartSuit and App’ combination which has been used by the Dutch skating team ahead of the Winter Olympic Games. The wearable tech suit, which has been developed in a three-way partnership between the Dutch Olympic team, Samsung and agency Cheil… Continue reading Samsung Unveils Netherlands Skating Team Wearable Tech ‘SmartSuit’ For Winter Olympics
