The first week of October saw GPS performance data company STATSports leverage its new partnership with Arsenal FC through a digital/social hybrid campaign/competition built around the all-new ‘STATSports Arsenal FC Edition’. With content rolling out across STATSport’s online channels, the copy challenges Arsenal fans to compare and compete with their heroes by tracking their… Continue reading Arsenal FC & STATSport Mark Enhanced Tie-Up Via ‘STATSports Arsenal FC Edition’ Campaign & Contest
Tag: Trackers
2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
