Late October saw Coros Wearables’ in-house team work with LA-based creative and production company DOMO on an integrated campaign promoting the latest POD 2 device: the sports tech brand’s latest running sensor designed to be used in harness with a Coros watch to improve athletic performance data accuracy and provide insights into your running technique.… Continue reading Coros Wearables Seeks To Educate & Inspires Runners With POD 2 Problem/Solution Launch Campaign
Tag: Wearable Technology
ANZ Helps NZ Athletes In Tokyo Feel Home Fan Support Via ‘ANZ Support Brand’
Initially unveiled via PR and social content earlier in 2021, ANZ’s ‘Support Band’ is now featuring in a full blown campaign which sees the New Zealand financial brand and Team NZ Olympic and Paralympics New Zealand partner encourage fans to get tapping to show their support via the new campaign. The ANZ Support Band… Continue reading ANZ Helps NZ Athletes In Tokyo Feel Home Fan Support Via ‘ANZ Support Brand’
Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Garmin teamed up sprinter Kim Gevaert, Taekwondo champion Laurence Rase and agency FamousGrey for a Belgian/Luxembourg initiative called ‘Combat Warm-Up’ which guides users through a series of exercises which simultaneously teach self-defense. Part of the Kansas-based GPS and activity tracking wearable device company’s ‘Run Fearless’ platform, the idea is based on the idea that… Continue reading Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign
Garmin promoted the launch of its Venu 2 GPS smartwatch range through a late April campaign called #DearBody targeting those working to shake off Covid quarantine rust. The product launch campaign see Garmin seek to alleviate the mental and physical toll of the pandemic from the endless cycle of video conference calls to the… Continue reading Mind and Body Unite In Garmin’s Digital-First #DearBody Venu2 Launch Campaign
‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games
The wearable ‘ANZ Support Band’ will connect Kiwi sports fans to New Zealand athletes at the this year’s Olympic and Paralympic Games by simply tapping their device which leads to the athletes receiving the vibration of support via their own wristband. Developed for ANZ by creative agency TBWA\NZ, the ANZ Support Band uses Bluetooth… Continue reading ‘ANZ Support Band’ Launches To Cheer Athletes On In The Olympic And Paralympic Games
India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
To build interest in the new Fastrack Reflex 3.0 a campaign called ‘Start Anywhere’ targets Gen-Z and focuses on how the smartband can support a fluid and flexible approach to fitness. The campaign, which was conceptualised by Lowe Lintas Bangalore, seeks to promote the Reflex 3.0’s 10+ sport modes and positions it as a… Continue reading India Campaign For Fastrack Reflex 3.0 Shows Gen-Z Fitness Workouts Can #StartAnywhere
2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
The Fitbit Stress Symphony set out to enable people to experience an emotional, activity-focused journey through 2020. Created in harness with agency The Harbour Collective, composer Ben Palmer and sound designer Aston Rudi, the team combined de-identified and aggregated Fitbit data from UK users collected between 1 January and 6 September 2020 – which included… Continue reading 2020 Activity & Sentiment Data Scored Into ‘Fitbit Stress Symphony’ Audio Covid Campaign
Fitbit Versa 2 Promoted By ‘What Else Can It Do?’ Slices Of Life Global Campaign
As Fitbit expands beyond being an exercise led health tool used count steps into a more rounded and multi-functional health device with the launch of the Fitbit Versa 2 premium smartwatch The campaign aims to highlight the product’s advanced health, fitness and smart features which have been developed to help people get the most… Continue reading Fitbit Versa 2 Promoted By ‘What Else Can It Do?’ Slices Of Life Global Campaign
Nestle Fitness Sponsors World’s First Tweeting Bra
Nestlé Fitness is sponsoring a new Greek breast cancer awareness initiative revolving around the world’s first tweeting bra. The campaign revolves around a unique, socially connected bra (complete with bespoke twitter logo jewellery crafted by Maroula Mavrogiannopoulou). The bra has a low-voltage Bluetooth device sewn into the back of the bra clasp, each… Continue reading Nestle Fitness Sponsors World’s First Tweeting Bra
Nike Reworks Iconic London Tube Map Into NikeFuel Map
The latest tube map refresh has come from Nike who have reworked the iconic design inspire Londoners to get walking with its FuelBand activity tracking device. The new NikeFuel Map project encourages people to actually step off the tube, get above ground and walk. Focused on central London’s Zone One, it details exactly… Continue reading Nike Reworks Iconic London Tube Map Into NikeFuel Map
