Sydney based women’s underwear brand Berlei teamed up with charity partner Breast Cancer Network Australia (BCNA) to launch a sports-linked campaign to encourage Australians to support those who are affected by Breast Cancer. Timed to leverage the 25 September AFL Grand Final, created by Piglet Studio and produced by Vandal, the creative stars famous… Continue reading Berlei & BCNA Launch Sports Star Led Breast Cancer Awareness Drive Around AFL Grand Final
Tag: Breast Cancer Awareness
Nestle Fitness Sponsors World’s First Tweeting Bra
Nestlé Fitness is sponsoring a new Greek breast cancer awareness initiative revolving around the world’s first tweeting bra. The campaign revolves around a unique, socially connected bra (complete with bespoke twitter logo jewellery crafted by Maroula Mavrogiannopoulou). The bra has a low-voltage Bluetooth device sewn into the back of the bra clasp, each… Continue reading Nestle Fitness Sponsors World’s First Tweeting Bra
