According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
Tag: Underwear
Berlei & BCNA Launch Sports Star Led Breast Cancer Awareness Drive Around AFL Grand Final
Sydney based women’s underwear brand Berlei teamed up with charity partner Breast Cancer Network Australia (BCNA) to launch a sports-linked campaign to encourage Australians to support those who are affected by Breast Cancer. Timed to leverage the 25 September AFL Grand Final, created by Piglet Studio and produced by Vandal, the creative stars famous… Continue reading Berlei & BCNA Launch Sports Star Led Breast Cancer Awareness Drive Around AFL Grand Final
A Trio Of Melbourne Storm Stars Front Tradie ‘Body Spray / Body Wash’ Campaign
Leveraging its rights as an official partner of the Melbourne Storm, Australian underwear and personal care brand Tradie launched a campaign in May 2021 promoting its Body Spray and Body Wash product range with creative fronted by three of the NRL side’s biggest stars. Josh Addo-Carr, Cameron Munster, and Christian Welch appear on screen… Continue reading A Trio Of Melbourne Storm Stars Front Tradie ‘Body Spray / Body Wash’ Campaign
Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
The non-profit Testicular Cancer NZ teamed up with underwear brand Jockey, retailer Farmers and the New Zealand Rugby Union to launch a campaign called ‘Remundies’ which revolves around a life-saving range of underwear which text the wearer monthly to remind them to check for signs of the disease. Upon buying a pair of ‘Remundies’,… Continue reading Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
‘Play To Win’ Sees Agent Provocateur Switch Models For Olympians In Latest Lingerie Campaign
For its Spring/Summer 2020 collection campaign, Agent Provocateur has swapped its more usual models for Olympic athletes to leverage Tokyo 2020. The iconic UK lingerie brand teamed up with four Olympians – British gold-medal gymnast Georgia-Mae Fenton, Canadian pole vaulter Alysha Newman, American gold-medal hurdler Queen Harrison-Claye, and American rock climber Sasha DiGiulian –… Continue reading ‘Play To Win’ Sees Agent Provocateur Switch Models For Olympians In Latest Lingerie Campaign
AFL Star Dustin Martin Teams Up With Tiger Pi For New Bonds A/W19 Underwear Campaign
Appearing alongside Pi the tiger, AFL star Dustin Martin fronted the January Bonds AW19 men’s underwear collection campaign rolling out across Australia from the middle of January. The Bonds athlete ambassador and Richmond Football super star appeared in both the range launch shoot and advertising campaign with rolled out in-store and online from 21… Continue reading AFL Star Dustin Martin Teams Up With Tiger Pi For New Bonds A/W19 Underwear Campaign
Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
A new phase of the ‘I Touch Myself’ campaign leveraging October’s International Breast Cancer Awareness month sees Serena Williams record and release a version of the initiative’s anthem to remind women to examine their breasts for early signs of breast cancer when they are getting dressed each day. Released as a music video, helmed… Continue reading Serena Sings For JWT & Berlei’s ‘I Touch Myself’ Campaign Championing Women’s Breast Health
Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump
Swedish underwear and sportswear brand Björn Borg launch an integrated cross border initiative spearheaded by holding a brand-owned ‘Borg Open’ tennis match by the banks of the Tijuana River on the US/Mexico border. This politically charged June campaign, developed with Swedish creative agency Round & Round, aims to show how sport can unify rather… Continue reading Sportswear/Underwear Brand Bjorn Borg’s ‘Borg Open – Tennis Across Borders’ Tackles Trump
‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Triumph #SpotTheVespa WoM & PR At London Fashion Week
Lingerie brand Triumph, first-ever official catwalk lingerie supplier for London Fashion Week (LFW), rolled out a street stunt campaign to raise awareness of the sponsorship amongst both Londoners and tourists and to generate PR around the partnership. As part of its alliance with the British Fashion Council’s LFW, Triumph provided shows, stylists and designers… Continue reading Triumph #SpotTheVespa WoM & PR At London Fashion Week
