The non-profit Testicular Cancer NZ teamed up with underwear brand Jockey, retailer Farmers and the New Zealand Rugby Union to launch a campaign called ‘Remundies’ which revolves around a life-saving range of underwear which text the wearer monthly to remind them to check for signs of the disease. Upon buying a pair of ‘Remundies’,… Continue reading Testicular Cancer NZ, Jockey, Farmers & NZRU Launch Life-Saving ‘Remundies’ Range
Tag: Darkhorse
Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
Heineken’s global Rugby World Cup campaign is spearheaded by a spot called ‘The Delay’ which seeks to celebrates ‘clueless people who still try to enjoy rugby’. The campaign, developed by Publicis Italy, sees World Rugby’s official beer partner set out to engage with those non-core rugby union fans who don’t fully understand the game… Continue reading Heineken RWC Activation Ranges From The Global ‘Delay’ To A Local ‘Talking Water Cooler’
