Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type of sportsperson and promoting the sportswear giant’s first ever full cover swimwear collection. The campaign for adidas’ first ‘Full-Cover Swimwear Collection’ celebrates how water accepts… Continue reading ‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Tag: Swimwear
Filipino Brand Float Swimwear’s Instagram Body Positive ‘Real Girls’ Campaign
Late 2020 and early 2021 saw Float Swimwear, a Philippines-based swimwear brand, launch a new body positive ‘Real Girls’ Instagram-led campaign to promote the validity and acceptance of all body types – regardless of shape or size . The campaign was spearheaded by a series of images from a model photo shoot without any type of… Continue reading Filipino Brand Float Swimwear’s Instagram Body Positive ‘Real Girls’ Campaign
‘Play To Win’ Sees Agent Provocateur Switch Models For Olympians In Latest Lingerie Campaign
For its Spring/Summer 2020 collection campaign, Agent Provocateur has swapped its more usual models for Olympic athletes to leverage Tokyo 2020. The iconic UK lingerie brand teamed up with four Olympians – British gold-medal gymnast Georgia-Mae Fenton, Canadian pole vaulter Alysha Newman, American gold-medal hurdler Queen Harrison-Claye, and American rock climber Sasha DiGiulian –… Continue reading ‘Play To Win’ Sees Agent Provocateur Switch Models For Olympians In Latest Lingerie Campaign
Australian Swimwear Brand Budgy Smuggler Trolls UK With ‘Join The AU’ Brexit Based Campaign
Rolling out during the very week that the UK was originally meant to leave the European Union (EU), the Australian swimwear brand Budgy Smuggler’s new campaign suggests that the United Kingdom forgets about the EU and joins the AU. Launched in London ahead of an extraordinary UK parliamentary session where MPs tried to wrestle… Continue reading Australian Swimwear Brand Budgy Smuggler Trolls UK With ‘Join The AU’ Brexit Based Campaign
