An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered sportswear giant build a world-first liquid billboard on the beach in Dubai. This immersive, swimmable out-of-home initiative, created by agency Havas Middle East, is essentially… Continue reading Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
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‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
Adidas Women teamed up with creative agency Havas Middle East to launch ‘Beyond The Surface’: a campaign celebrating the power of water and its ability to accept every type of sportsperson and promoting the sportswear giant’s first ever full cover swimwear collection. The campaign for adidas’ first ‘Full-Cover Swimwear Collection’ celebrates how water accepts… Continue reading ‘Beyond The Surface’ Sees Adidas Reinforce Inclusivity With First Full Cover Swimwear Range
