To combat the fact that most girls in the Middle East grow up believing that sport isn’t for women and in the UAE most girls give up sports by the age of 14, Adidas teamed up with Onyx FC (the UAE’s first and only all-female owned and operated football team) and Havas Middle East to… Continue reading Adidas & Dubai’s Onyx FC Create ‘The Female Field’: The World’s First Football Pitch To Have A Gender
Tag: Dubai
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
To leverage spiking soccer interest around the 2022 FIFA Men’s World Cup and ambush fierce rival and official Qatar 2022 sponsor Coca-Cola, PepsiCo’s Pepsi Max brand teamed up with Brazilian football legend Ronaldinho to unveil is custom-created, branded ‘Nutmeg Foosball Table’. A highly creative and skillful attacking midfielder Ronaldo de Assis Moreira, commonly known… Continue reading Pepsi Max & Soccer Icon Ronaldinho Reveal Branded, Custom-Created ‘Nutmeg Foosball Table’
Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Adidas further extended its global ‘I’m Possible’ initiative in the Middle East by building a striking glow in the dark basketball court 250 metres above Dubai complete with an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi. The ambient, outdoor initiative, created in harness with agency Havas Middle East, was constructed with hundreds… Continue reading Adidas Builds Glow In The Dark ‘I Am Possible [Basketball] Court’ Atop Dubai Skyscraper
Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
German sportswear giant adidas expanded its international, female-focused ‘I’m Possible’ campaign in the Middle East through a personalised outdoor campaign in Dubai which gives local women an opportunity to star in billboard ads and to make their own ‘impossible possible’. The Dubai OOH phase of ‘I’m Possible’, a campaign which launched in February and… Continue reading Adidas Expands ‘I’m Possible’ Campaign Via Personalised CG Dubai OOH & Social Campaign
Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
An innovative strand of Adidas’ ‘Beyond The Surface’ campaign backing its commitment to more inclusive swimming and promoting its latest swimwear range for all athletes everywhere saw the German-headquartered sportswear giant build a world-first liquid billboard on the beach in Dubai. This immersive, swimmable out-of-home initiative, created by agency Havas Middle East, is essentially… Continue reading Adidas Builds ‘Beyond The Surface’ Liquid Billboard In Dubai Promoting Inclusive Swimwear Range
Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
Ahead of the world’s richest day of horse racing, the £24m/$30m Dubai World Cup, rights holder and course owner Meydan Racing is running an integrated promotional campaign aimed at building anticipation, boosting excitement and driving ticket sales. The initiative promoting the 25 March race launched a month before the big day with a central… Continue reading Meydan Racing’s Rolls Out Dubai World Cup Campaign To Drive Awareness, Build Social Lists & Sell Tickets
100 Day Countdown Sees ICC Auto Sponsor Nissan Rev Up ForThe Champions Trophy Tour
21 February marked the 100 Countdown until the start of the ICC Champions Trophy 2017 and saw the milestone saw the engine rev up and the handbrake lifted for the start of the tournament’s Nissan Trophy Tour – a global journey backed by the auto sponsor that aims to bring the excitement of the Champions Trophy… Continue reading 100 Day Countdown Sees ICC Auto Sponsor Nissan Rev Up ForThe Champions Trophy Tour
European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai
The latest comic clip in the European Tour’s ongoing ‘Little Interviews’ series sees golfing super star Rory McIlroy grilled by a kid reporter. The comic Q&A, which took place at the Jumeriah Golf Estates in Dubai, is part of the European Tour’s ongoing, content-led, digital and social engagement programme and this video promoted the… Continue reading European Tour’s ‘Little Interviews’ Online Comic Video Series Continues With Rory McIlroy Q&A In Dubai
Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
As the lead sponsor of the 2016 Dubai Marathon, Standard Chartered Bank again rolled out a new version of its ongoing pre-event ‘Reason To Run’ campaign that aims not just to drive awareness of its race partnership but to encourage and incentivise participation. The year’s initiative was primarily built around the campaign hashtag #reasonstorun and its… Continue reading Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
Dubai World Cup Promo Film, Earth Hour & Emirates Work
The core objective of The Dubai World Cup (and of Sheikh Maktoum’s Godolphin racing operation itself) is to advertise Dubai around the world as a global destination for sport, tourism and commerce and this year’s somewhat overblown and overwrought promotional film for the world’s richest horserace aims to show how Dubai unites the world through… Continue reading Dubai World Cup Promo Film, Earth Hour & Emirates Work
