According to multiple healthcare studies, the USA sees a 30% spike in vasectomy operations during March largely driven by men aiming to time their recovery to coincide with NCAA March Madness. So Twisted Tea Hard Iced Tea launched ‘Twisted Tea VasectomUndies’ – boxer shorts with a pair of strategically placed pouches to hold two… Continue reading Twisted Tea Drops ‘VasectomUndies’ In NCAA March Madness Marketing Stunt
Tag: College Basketball
Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
NCAA partner Buick’s 2023 March Madness activation brings to life the brand’s commitment to investing in an equal number of paid ads in the men’s and women’s tournaments by building on its existing ‘See Her Greatness’ women’s sports platform and challenging hoops fans to ‘Watch Me’ through integrated content starring a team of five female… Continue reading Buick’ #SeeHerGreatness March Madness Campaign Challenges Sports Fans to ‘Watch Me’
ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’. Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning. The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
March saw ESPN basketball analyst Jay Williams and comedian Seaton Smith step up to host the ‘Acura Less Talk Sports Network’ to leverage the auto brand’s March Madness college basketball rights. The idea is that Williams and Smith use as few words as possible to comment on the brackets, upsets and highlights of March… Continue reading Acura Launches The Tongue-In-Cheek ‘Acura Less Talk Sports Network’ For March Madness
32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Google Cloud launched its NCAA March Madness activation on 15 March with a data led college hoops campaign that features genuine students and which focuses on the tournament’s ‘explosive’ nature. As the official cloud computing partner of the NCAA enters the second year of its March Madness sponsorship the company recruited 32 authentic student… Continue reading 32 Real US College Students Develop Google Cloud’s Explosive March Madness Campaign
Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
TV host/sportscaster and part-time comic Dan Patrick returns to front a new series of hoops themed ads for Continental as the tire brand leverages its 31 university partnerships and 12 tournament sponsorships (and ambushes NCAA March Madness). Following in the footsteps of last year’s college basketball tournament marketing, the 2018 ads blend Patrick’s gravitas… Continue reading Continental Tire Returns With More Dan Patrick Spots Leveraging College Basketball Tie-Ups Around March Madness
