BlackRock iShares, a US access provider to exchange-traded funds which focuses on modelling the right moves for ordinary consumer investors, leveraged the NBA Finals through a hoops-themed campaign called ‘Future Baller$’ based around supporting young NBA hopefuls with their financial planning. The marketing initiative saw BlackRock’s iShares joined forces with agencies DDB San Francisco,… Continue reading BlackRock iShares ‘Future Baller$’ Campaign Helps NBA Hopefuls With Their Finances
Tag: Mindshare
Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to experience just how hard it is for women to get into motorsports. Created alongside brand and customer experience agency VMLY&R and launched to leverage International… Continue reading Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN). The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time – ‘Monty’. Monty is a new star of the Australian cricket world: a custom created machine learning model designed to identify when and how wickets… Continue reading Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
Ford Motor Company’s ‘Performance’ division aimed to make its racing activities more relevant to the ordinary person on the street and its Brain-Scanning Helmet project is part of its drive to understand everyday consumers and explore how and where motorsports can fit in to their lives. The initiative, called “The Psychology Of Performance”, saw… Continue reading Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
