A new initiative from Ford Performance, the racing division of Ford Motor Company, called ‘The W Track’ was based around a customised virtual racing track that allows drivers to experience just how hard it is for women to get into motorsports. Created alongside brand and customer experience agency VMLY&R and launched to leverage International… Continue reading Ford Performance ‘The W Track’ Game Enables Players To Experience The Barriers Women Face To Get Into Motorsport
Tag: Ford Performance
Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
Ford Motor Company’s ‘Performance’ division aimed to make its racing activities more relevant to the ordinary person on the street and its Brain-Scanning Helmet project is part of its drive to understand everyday consumers and explore how and where motorsports can fit in to their lives. The initiative, called “The Psychology Of Performance”, saw… Continue reading Ford’s Brain-Training ‘Psychology Of Performance’ Helmet Makes Racing Relevant To All
