An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments through the brand’s history framed around the achievements of some of its highest profile athlete ambassadors – including Serena Williams. The US sportswear behemoth teamed… Continue reading Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
Tag: Machine Learning
Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match. The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match
New F1 Season Online Video Unveils Tech Giant Oracle’s New Tie-Up With Red Bull Racing Honda
Days ahead of the start of the new Formula One (F1) season, Red Bull Racing Honda and Oracle rolled out an online video announcing their new strategic partnership which will see the technology giant join the race team in an alliance spanning several business areas spearheaded by cloud infrastructure. The launch film, posted on… Continue reading New F1 Season Online Video Unveils Tech Giant Oracle’s New Tie-Up With Red Bull Racing Honda
Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Real Madrid partnered with Microsoft Cloud on a digital transformation project in 2018/19 to bring the Santiago Bernabeu Stadium closer to 450 million fans around the world globe. The football club worked with Microsoft to directly engage its 450 million supporters (97 per cent of whom live outside Spain and the largest single market… Continue reading Real Madrid & Microsoft Cloud – 24/7 365 Fan Engagement Platform
Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
A week ahead of the start of the new 2019/20 Premier League season, official broadcaster BT Sport began to build buzz with an AI prediction initiative called ‘Script Of The Season’. Ahead of kick-off, the media/telco began to boost excitement ahead of the Premier League, Champions League and Europa League, the BT Sport marketing team set data partners… Continue reading Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
As Global Technology Partner of the ATP, Infosys is reinventing the game of tennis for players and fans through advanced digital technology and AI platforms and this initiative provided the foundation for and culmination of the transformation of their B2B and B2C activation programme at ATP tournaments. Through the integration of emerging and new… Continue reading INFOSYS Activates THE 2018 NITTO ATP FINALS Via TECHNOLOGY INNOVATION EXPERIENCEs
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time – ‘Monty’. Monty is a new star of the Australian cricket world: a custom created machine learning model designed to identify when and how wickets… Continue reading Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
Google leveraged its new multiyear status as ‘The Official Cloud of the NCAA’ with its debut cloud computing campaign – spanning TV ads and a machine-learning competition – during March Madness. The objective behind the new NCAA partnership is part of the company’s new strategy of expanding its reach beyond major client companies by… Continue reading Google Cloud’s NCAA March Madness Work Spans TV, AI-Generated Ads & A Machine-Learning Kaggle Competition
