Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off

A week ahead of the start of the new 2019/20 Premier League season, official broadcaster BT Sport began to build buzz with an AI prediction initiative called ‘Script Of The Season’.   Ahead of kick-off, the media/telco began to boost excitement ahead of the Premier League, Champions League and Europa League, the BT Sport marketing team set data partners… Continue reading Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off

Chicco Aims To Ignite A Baby Boom To Ensure Italy Qualify for Qatar 2022 World Cup

To make sure that Italy, whose national side shockingly failed to qualify for the 2018 World Cup, never miss out again, baby product brand Chicco has launched a new campaign that aims to ensure future tournament qualification.   Based on the (shaky scientific and statistical) insight that every time Italy has won the World Cup… Continue reading Chicco Aims To Ignite A Baby Boom To Ensure Italy Qualify for Qatar 2022 World Cup