California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Tag: 50th Anniversary
Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience for people in Nike stores worldwide. The initiative’s objective was to capture the spirit of DNA (Department of Nike Archives) and the in-store experience featured… Continue reading Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
An early August spot from Nike applied artificial intelligence (AI) to archive action footage to generate 130,000 games between Serena Williams’ from two different eras to celebrate significant moments through the brand’s history framed around the achievements of some of its highest profile athlete ambassadors – including Serena Williams. The US sportswear behemoth teamed… Continue reading Nike Serves Up ‘Never Done Evolving’ AI Spot & Stream Pitting Serena Williams Against Herself
Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
To mark its 50th anniversary Nike revisited one of its most iconic ad campaigns while simultaneously looking to its future with the Twitter release of a minute-long sports and ambassador montage video called ‘Seen It All’ linked to a membership offer and app download drive. Posted on 15 May on its own social channels,… Continue reading Spike Lee Stars In Nike 50th Anniversary ‘Seen It All’ Social Film
Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Special Olympics New York celebrated 50 Years since it was originally founded with the launch of a new ‘Your Brand Here’ campaign featuring young athletes from throughout the state. The campaign sets out to challenge brands on why they are so keen to support elite athletes and those playing the most popular sports, but… Continue reading Special Olympics NY’s 50th Celebration ‘Your Brand Here’ Campaign Highlights Sponsorship Disparities
Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
Gatorade tuns 50 in 2015 and it has kicked off its celebrations with a new ad featuring 50 iconic athletes, teams and moments in which the sports drink played a partnership role. The spot, called ‘50’, features a slew of big name Gatorade athlete ambassadors and team partners – from Michael Jordan and Derek… Continue reading Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
