To celebrate Nike’s 50th anniversary, the US sportswear behemoth teamed up with LA-based creative company BUCK to bring 50 years of iconic athletic artefacts into an accessible, augmented reality (AR) experience for people in Nike stores worldwide. The initiative’s objective was to capture the spirit of DNA (Department of Nike Archives) and the in-store experience featured… Continue reading Nike Celebrated 50 Years With An Immersive In-Store AR Archive Experience
