The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: Skills
#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
NBA Basketball School Launches In Australia With Now We Collide Campaign
The NBA Basketball School in Australia teamed up with creative agency Now We Collide to launch the first campaign promoting the league’s first hoops skills and training programme down under with a mission to inspire, connect and empower youth through the power of basketball. The course itself was developed by the NBA’s own Elite… Continue reading NBA Basketball School Launches In Australia With Now We Collide Campaign
Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
Early February saw England Men’s Team Manager Gareth Southgate visit pupils at Torriano Primary School in Camden (London) to launch the latest additions to the ‘Pokémon Futsal’ programme and leverage its partnership with Team England and The Football Association (The FA). Southgate teamed up with a group of leading FA coaches to host a… Continue reading Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
Jr NBA Pandemic Response Platform’s Skills & Drills Videos For At-Home Kids Generate 57m Views
The Jr NBA ‘At Home’ platform, which launched on 20 March under the league’s umbrella #NBATogether pandemic response initiative, has expand into longer-form workouts fronted and taught by NBA and WNBA stars and staff. The league’s child-targeted instructional series debuted on 21 April and features slightly longer-form workouts showcasing drills and exercises for limited… Continue reading Jr NBA Pandemic Response Platform’s Skills & Drills Videos For At-Home Kids Generate 57m Views
Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
5 June saw Hyundai Motor UK launch ‘Hyundai FC’: a new nationwide programme leveraging its partnership with Chelsea Football Club which supports football at all levels. The global automotive brand teamed up with local Hyundai dealerships and the London club teamed up to offer a range of experiences for clubs, players and fans working… Continue reading Chelsea Sponsor Hyundai UK Expands #ForTheFans With New ‘Hyundai FC’ Grassroots Programme
Arsenal Is First Premiership Club To Launch ‘Amazon Alexa Skill’
Late April sees Arsenal become the first football club to leverage the rise of the intelligent personal assistant and home speaker trend in the form of an Amazon Alexa Skill. The Arsenal skill, developed by digital agency AKQA, enables fans in the UK and the USA to live stream matches through their Amazon Echo… Continue reading Arsenal Is First Premiership Club To Launch ‘Amazon Alexa Skill’
Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Jaguar Land Rover is partnering with virtual band Gorillaz guitarist Noodles as a global ambassador for a new campaign celebrating the auto brand’s electric vehicle technology and its new Panasonic Jaguar Racing Formula E team. The campaign objective is to aims to highlight the auto outfit’s green technologies, address the global skills gap in manufacturing… Continue reading Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Liverpool FC has linked with shirt partner Standard Chartered on the financial giant’s World AIDS Day initiative – ‘Positive Living Around The World’ – with a football trick focused campaign that sees the stars show of their skills to mimic the shape of the World AIDS Day ribbon logo. Ahead of 1 December’s World… Continue reading Liverpool & Standard Chartered’s ‘Around The World’ AIDS Day Initiative
Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Nike has created the world’s first tech-enhanced, interactive LED basketball court to enable NBA star Kobe Bryant teach his moves to young players in Shanghai as part of the Nike RISE project. The full-sized, responsive court, which is equipped with motion-tracking sensors and reactive LED visualisation technology built into the floor, is named the… Continue reading Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
