The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: TV Sponsorship
Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Classifieds website Gumtree.com leverages its UK sponsoring of this year’s Channel 5 series of Celebrity Big Brother with a campaign that makes the programme’s furniture the star of the show. The partnership activation is led by a set of creative idents featuring everyday items mirroring the typical antics of Big Brother housemates and bringing… Continue reading Idents+Buy/Sell Integration Lead Gumtree’s Big Brother Sponsorship
Domino’s X Factor ‘5th Judge’ Synchrosied Offers/Ads App
Domino’s is activating its new partnership with the UK’s top rated commercial TV series The X Factor by sponsoring its new ‘Fifth Judge App’. For the ITV show’s 10th series, the show’s revamped app is fronted by the new Fifth Judge element which enables viewers to act as an additional judge from the comfort… Continue reading Domino’s X Factor ‘5th Judge’ Synchrosied Offers/Ads App
Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
When the zombie apocalypse comes, it seems what we really need is a customised Hyundai. Hyundai, a long-standing sponsor of AMC hit TV show The Walking Dead, has built a strong activation heritage the stretches far beyond simply supplying vehicles for the show’s shoot. Its latest initiative offers fans the chance to create… Continue reading Hyundai’s ‘Walking Dead’ Custom Car ‘Chop Shop’ App
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an ambassador deal with the dual hosts of both programmes Ant & Dec. Britain’s fourth biggest supermarket, which has replaced Virgin Media as #BGT’s main sponsor… Continue reading Morrisons #BGT Sponsorship Leads Marketing Overhaul
