The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: Network
Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
Brazilian TV network Band launched the second spot in its Formula One (F1) on 12 May promoting its new status as the country’s official race series broadcaster. The promo, titled #OnlyBandShows, was created by agency FCB Brasil and the video shines the sporting spotlight beyond race winners and podium celebrations and explores other stories… Continue reading Brazilian TV Network Band’s Action Fuelled Spot Shows Formula 1 at its Finest
McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Film2Go: Orange Wednesday Online On Thursday
France Telecom mobile operator Orange has refreshed its long running film partnership programme ‘Orange Wednesdays’ by teaming up with Apple for Onlne Orange Thursdays. This new scheme builds further on Orange’s long running affiliation with/sponsorship of BAFTA and the associated and hugely popular ‘Orange Wednesdays’ initiative which offers all subscribers 2-4-1 cinema tickets… Continue reading Film2Go: Orange Wednesday Online On Thursday
