NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’

The National Basketball Association (NBA)’s spokes-character ‘Non-Stop’ – played by exuberant actor Keyon Bowman – climbs aboard a bus with hoops stars Donovan Mitchell, Julius Randle, Jaren Jackson Jr and Jamal Murray for a wild ride in ‘Playoff Mode’.   The spot follows Non-Stop drive around the globe and even climb up into orbit as he… Continue reading NBA Spokes-Character ‘Non-Stop’ Gets On A Hoops Bus To Get Into ‘Playoff Mode’

Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match

Michelob Ultra paired up with and ESPN for an initiative which pits John McEnroe against his toughest opponent ever – himself – in a (retired) athlete versus Artificial Intelligence (AI) tennis match.   The Anheuser-Busch InBev brand’s project, which continues the brand’s ongoing sports marketing approach built around happiness and positive participation, highlights the career… Continue reading Michelob Ultra & ESPN Serve Up Hybrid ‘McEnroe V McEnroe’ Virtual Tennis Match

McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary

Following his recent cameo on Mindy Kaling’s Netflix show ‘Never Have I Ever’, tennis icon John McEnroe celebrates a new career in an integrated Squarespace ad campaign which comically leverages the 2021 US Open.   Rather than focusing on the icon’s skills on the court, the campaign champions his ‘voice acting’ and explores McEnroe’s pursuit… Continue reading McEnroe Goes From Tennis Legend To Voice God In Squarespace Netflix Mockumentary