In Australia, McDonald’s encouraged fans of Melbourne City FC and Western United FC to celebrate and socially share home goals to win free Big Macs in an October campaign titled ‘Score Yours’ which leveraged the 7 October start of the new men’s A-League season. The social media led marketing push, developed in harness with agency Gemba, incentivises fans… Continue reading McDonald’s ‘Score Yours’ Campaign Rewards Australian Football Fans With Free Big Macs
Tag: Bot
Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Late February saw an inventive collaboration between multimedia giants Foxtel and Fox Sports, plus Google and agency Mindshare in the form of the greatest cricketing mind of all time – ‘Monty’. Monty is a new star of the Australian cricket world: a custom created machine learning model designed to identify when and how wickets… Continue reading Foxtel Uses AI Bot To Send Australian Cricket Lovers Predictive Real-Time ‘Wicket Warnings’
Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme. As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
