As millions of Americans – from prediction novices to hard core hoops fans – begin to fill in their brackets and cross their fingers ahead of NCAA March Madness, ESPN encourages them to trust their instincts with a college basketball campaign called ‘Go With Your Gut’. Each year, hoops fans and college graduates turn… Continue reading ESPN Launches ‘Go With Your Gut’ Campaign To Leverage NCAA March Madness
Tag: BSSP
FootJoy Welcomes A New Generation Of Golfers In Diverse, Inclusive ‘Step Forward’ Campaign
FootJoy continues to seek to break down stereotypes of golf and golfers with a new global marketing initiative called ‘Step Forward’ which welcomes a new generation of players to the game and tells a story about the brand’s innovation, passion and commitment to creating the best golf products for the game’s future. The golf… Continue reading FootJoy Welcomes A New Generation Of Golfers In Diverse, Inclusive ‘Step Forward’ Campaign
Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge. The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
PGA Super Stars Front FootJoy’s New ‘Innovation Is A Force’ Campaign
Player ambassadors Justin Thomas and Webb Simpson took to the course to star in golf footwear brand FootJoy’s new 2022 ‘Innovation Is A Force’ campaign which rolled out through February 2022 across global TV, print, digital and social platforms supported by paid digital and social elements. The visually intriguing campaign, which was created by… Continue reading PGA Super Stars Front FootJoy’s New ‘Innovation Is A Force’ Campaign
Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game
Leveraging spiking interest in chess surrounding the current World Chess (commonly referred to by its French acronym FIDE)’s world title tournament between reigning champion Magnus Carlsen and Russian challenger Ian Nepomniachtchi, gaming giant Activation Blizzard teamed up with former champion Garry Kasparov to promote its cerebral digital card game Hearthstone. The campaign is led… Continue reading Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game
‘1+1=ESPN’ Fantasy Football Campaign Launches Ahead Of New NFL 2019/20 Season
With the 2019/20 NFL season around the corner and fans preparing for another round of Fantasy Football, ESPN launched the latest iteration of its ‘1+1 = ESPN Fantasy’ marketing campaign on 21 July. The digitally-led campaign, created by agency Butler, Shine & Stern & Partners (BSSP), rolled out in July 2019 across the USA… Continue reading ‘1+1=ESPN’ Fantasy Football Campaign Launches Ahead Of New NFL 2019/20 Season
Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign
NBA 2K19 unveils its new edition cover art with the continuation of its ‘They Will Know Your Name’ campaign spearheaded by a video featuring Giannis Antetokounmpo. The creative includes a set of Antetokounmpo references: from his Greek Freak nickname, to the six steps it takes him to get across the court, through his Milwaukee… Continue reading Giannis Antetokounmpo Fronts NBA 2K 19 ‘They Will Know Your Name’ Cover Campaign
