US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge. The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
