Leveraging spiking interest in chess surrounding the current World Chess (commonly referred to by its French acronym FIDE)’s world title tournament between reigning champion Magnus Carlsen and Russian challenger Ian Nepomniachtchi, gaming giant Activation Blizzard teamed up with former champion Garry Kasparov to promote its cerebral digital card game Hearthstone. The campaign is led… Continue reading Kasparov Fronts Docu-Film Promoting Blizzard’s Cerebral Challenge Hearthstone Game
Tag: World Chess
Pinkerton Leverages FIDE Tie-Up With Official Anti-Cheating World Chess Championship Campaign
Mid November saw risk management specialist Pinkerton leverage its partnership with the Fédération Internationale des Echecs / the World Chess Federation (FIDE) with an initiative demonstrating its status as the official anti-cheating partner of the 2018 World Chess Championships. The promotional campaign around the deal included PR, digital and social content based around blending… Continue reading Pinkerton Leverages FIDE Tie-Up With Official Anti-Cheating World Chess Championship Campaign
