Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Tag: Bracket Challenge
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March. Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
