Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is based around installing green flags with inspiring messages from residents throughout a city park. The PepsiCo beverage brand’s ‘Project Green Means Go’ aims to drive… Continue reading Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Tag: Indianapolis
Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Buick, one of 15 Official Corporate Partners of NCAA Men’s Basketball, is activating around the 2021 tournament through an integrated campaign which is led by a series of television commercials as well as Buick’s NCAA March Madness In-Vehicle App. The TV work, developed in harness with agency Engage M-1, is led by spots for… Continue reading Buick’s March Madness Activations Spans TVCs, Bumpers, And In-Vehicle App & the #BuickDribble
Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Nissan, an Official Corporate Partner of NCAA Men’s Basketball and the Final Four, is activating around the tournament by showcasing its new 2021 Nissan Sentra and 2021 Nissan Rogue through a multi-strand campaign tipping off ahead of the tournament on 11 March. Leveraging college basketball’s most anticipated property, the Sentra is the hero vehicle of a set… Continue reading Nissan Challenges Hoops Fans To ‘The Chase’ & To ‘Keep Up With The Thrills’ At 2021 NCAA March Madness
Super Bowl Sponsor Chevrolet’s ‘Game Time’ App
Chevrolet is another Super Bowl sponsor focusing on generating in-game social activity and brand-consumer interactivity during the Giants v Patriots match up. The car brand has launched its ‘Chevy Game Time App’, whoich offers users bthe chance to win aa bevy of prizes (including vehicles) by answering game-realted trivia questions. Developed in… Continue reading Super Bowl Sponsor Chevrolet’s ‘Game Time’ App
Coke’s Bears Host Live Social Super/Polar Bowl Party
In September 2011 Pepsi signed a mammoth 10-year sponsorship with the NFL worth a staggering $2.3bn, but even this weight of cash can’t prevent rival Coca-Cola from ambushing the Super Bowl with its own-brand Polar Bowl campaign. Coca-Cola used its well-known and much-loved Polar Bear characters to host the brand’s own ‘live game… Continue reading Coke’s Bears Host Live Social Super/Polar Bowl Party
Super Bowl Ambushers Use Super/Big Game Pseudonyms
As this year’s Super Bowl approaches, the associated advertising avalanche began earlier than ever as both sponsors and advertisers seek to maximise value by seeding their campaigns long before the big game actually kicks off. But it’s not just the NFL’s official 22 marketing partners activating, ambush advertisers pitching everything from pizza to TVs who… Continue reading Super Bowl Ambushers Use Super/Big Game Pseudonyms
