Every year millions of Americans fill out March Madness brackets and very, very few get them right. So Pepsi chose to leverage the 2024 college hoops tournament by seeing whether AI could do a better job…..Allen Iverson that is. This integrated, bracket led campaign both pokes fun at the lengths people go to in order… Continue reading Pepsi Leverage March Madness Brackets Via ‘Zero Right’ Challenge With AI (Alan Iverson)
Tag: Allen Iverson
Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them. Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
Reebok ‘Why Not Us?’ Animated Short Narrated By Allen Iverson (Illustrated By Kellen Hatanaka)
On 11 March, as the NBA returned to league play after the 2021 All-Star Weekend, Reebok teamed up with basketball icon and athlete endorser Allen Iverson for a new animated, colourful and emotional online film honouring young athletes who continue to defy societal expectations through their passion for sport. The social spot, called ‘“Why… Continue reading Reebok ‘Why Not Us?’ Animated Short Narrated By Allen Iverson (Illustrated By Kellen Hatanaka)
NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign
Australia’s fasted growing online bookie, PointsBet, aims to break into the lucrative US market led by a new marketing campaign starring Allen Iverson called ‘The Answer’. The creative positions the NBA icon as a wise guru offering sage advice to American punters seeking answers to their bets. The campaign sees the 11-time All-Star,… Continue reading NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign
