In February Reebok launched a new global brand platform called ‘Life Is Not A Spectator Sport’ which features sporting and cultural talents and which seeks to inspire consumers to pursue their passions, celebrate their individuality and become an active participant in the world around them. Released to coincide with the launch of the brand’s… Continue reading Reebok Returns To Its Roots & Looks To The Future With ‘Life Is Not A Spectator Sport’ Brand Campaign
Tag: Jide Osifeso
Reebok ‘#CrateMaster: Courting Greatness’ AR Tool Help Hoops Players Set Up Own Courts
A mobile tech tool strand of Reebok’s ‘Courting Greatness’ initiative promoting its fall and winter season collections blends existing smartphone camera and measurement features with augmented reality (AR) to help young basketball players gauge the dimensions of a regulation court – including free-throw and three-point lines, the keys and 10-foot hoops – and thus create makeshift… Continue reading Reebok ‘#CrateMaster: Courting Greatness’ AR Tool Help Hoops Players Set Up Own Courts
Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
Mid-June saw Reebok roll out the first creative under its new brand direction with the release of a 12-minute launch film in a new video series called ‘Reconnect’ built literally and figuratively around exploring forward movement. Pitched as the first step in Reebok’s new creative direction, the long-form, multi-chapter video was directed by Creative… Continue reading Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
