A mobile tech tool strand of Reebok’s ‘Courting Greatness’ initiative promoting its fall and winter season collections blends existing smartphone camera and measurement features with augmented reality (AR) to help young basketball players gauge the dimensions of a regulation court – including free-throw and three-point lines, the keys and 10-foot hoops – and thus create makeshift… Continue reading Reebok ‘#CrateMaster: Courting Greatness’ AR Tool Help Hoops Players Set Up Own Courts
