Mid-June saw Reebok roll out the first creative under its new brand direction with the release of a 12-minute launch film in a new video series called ‘Reconnect’ built literally and figuratively around exploring forward movement. Pitched as the first step in Reebok’s new creative direction, the long-form, multi-chapter video was directed by Creative… Continue reading Reebok Rolls Out ‘Reconnect’ Campaign: Its First Creative From New Designer Jean-Raymond’s In-House Unit
