Australia’s fasted growing online bookie, PointsBet, aims to break into the lucrative US market led by a new marketing campaign starring Allen Iverson called ‘The Answer’. The creative positions the NBA icon as a wise guru offering sage advice to American punters seeking answers to their bets. The campaign sees the 11-time All-Star,… Continue reading NBA Icon Allen Iverson Is ‘The Answer’ In PointsBet’s US Market Launch Campaign
Tag: Fenton Stephens
Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
Leveraging its Australian Open official partner status, the bookmaker has launched a new, multi-platform brand campaign and rolls out a new iteration of its tournament-specific ‘Chase The Ace’ promotion. The brief for the brand campaign was to ‘create something big and bold’ that strengthened William Hill’s association with ‘faster betting’, so the campaign emerged… Continue reading Aussie Open Bookie William Hill Runs ‘Fast Betting’ Brand Campaign & ‘Chase The Ace’ Promotion, But No Courtside Logos
